Microtrends | The Small Forces Behind Tomorrow's Big Changes - Mark Penn

Mark Penn argues that the biggest trends in America are the Microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change.

Discovering statistics using SPSS - Andy Field

With an exciting new look, new characters to meet, and its unique combination of humour and step-by-step instruction, this award-winning book is the statistics lifesaver for everyone.

The Practice of Social Research - Earl R. Babbie

Known as the "gold standard" for research methods, Babbie's THE PRACTICE OF SOCIAL RESEARCH, 15th Edition, equips your students with the tools they need to practically apply research concepts as both researchers and consumers

Introduction to Computational Social Science | Principles and Applications - Claudio Cioffi Revilla

Introduction to Computational Social Science (CSS). Four distinct methodological approaches are examined in detail, namely automated social information extraction, social network analysis, social complexity theory and social simulation modeling.